Shutting down Cuddli, a matchmaking application for geeks with 100k consumers

Robert is the co-founder of Cuddli, an internet dating application for geeks. The business is based in the usa nevertheless they got their own developing professionals in Croatia. Media qualities grew the application to 100k consumers but a mix of a little marketplace as well as their failure to monetize the software pushed the startup to power down.

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Hi Robert! What exactly is your own back ground, and preciselywhat are you at this time focusing on?

We spent 13 age at Microsoft, functioning my personal way up from a technical blogger to ultimately operating IT for, and stating into head of, Microsoft Research Asia while residing and dealing in Beijing.

If it ended up being time and energy to create Beijing, I made the decision to leave Microsoft and buy a major international MBA during the Netherlands. For area of the system, I found myself an exchange student at INCAE in Costa Rica where we grabbed a class in entrepreneurship and venture capital. During the course of that class, I managed to get really worked up about the potential for using my personal computer software skills into a startup, and ideas for Cuddli started to grab profile. I worked on Cuddli making use of teams up until the conclusion of 2016. We had been intense bootstrappers and kept Cuddli live through sheer power of will likely, but it never ever discovered a large adequate marketplace.

I presently act as an elder records safety architect your county of Washington. Because it turns out, I learned alot about safety keeping users in our app secure. However, it was a finite times gig, it is all in all, in addition to economic climate have seemingly only folded amid a Coronavirus pandemic. We have my after that part prepared after this (in principle), but query myself again in some months whether it panned away or whether i am actually however live. In addition, when the flight field ever becomes functional once again (as I compose this, worldwide air-traffic is proceeding toward a full ground avoid), I let people publication journeys using their kilometers and information inside my company AwardCat.

Just what determined that start Cuddli?

I happened to ben’t single while I relocated to holland to begin my MBA, although connection concluded shortly after I moved to Europe. We started using matchmaking apps as well as the consumer experience had been (and continues to be) incredibly discouraging. The essential business structure of freemium online dating applications (which is the vast majority for the industry) should present rubbing and cost users to get rid of they. This fundamentally throws the core interest of consumers (conference men) at odds because of the internet dating app’s business structure.

I thought there is an easy method to create an online dating application and began from a company views regarding the difficulties (in addition, this sounds rational but is an essential error). Can you imagine a dating application, within its very layout, had aligned passion using users? Which was the basic concept in beginning Cuddli: they started with a business tip (that we still think is a good people) and worked backward from that into discovering an industry, instead beginning with a motivated set of customers and locating a workable business design from that point.

In addition desired comments from people. They lifted all sorts of (valid) issues with dating software, like the market constantly altering, individual write (visitors didn’t come with need to continue utilizing an app after they came across), etc. We resolved for almost all of the from inside the software concept.

Just how do you build it?

I went to go to my good friend Steve in Croatia. Both of us was raised for the Seattle area but the guy fell so in love with a Croatian girl and ended up mobile here. We had been discussing my partnership frustrations, the organization tip, and the explosive development of Tinder and we also chosen we happened to be attending create this thing.

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